HomeTips5 SEO Tricks To Help Your Business Be Found On Google
February 22, 2018
5 SEO Tricks To Help Your Business Be Found On Google
Did you know that more than 1 trillion searches happen on Google every year, making it a most popular search engine in the world, and thus a primary focus for your small, medium and large business SEO.
It is especially important for your SEO when you are a local business owner, know this. That is, have your physical data coupled and indexed. Searches for the term “close to me” are climbing trends at a frenetic pace, especially for people who use smartphones and tablets to find what they want at the moment.
It is important to have a good SEO strategy for your physical space. But I know you want some tricks that are not your typical way of “writing good content and Google will find it” is what I’m going to address.
Here are some great “quick tricks” to help get your business to be found on Google.
1. Optimize Your Location
It is difficult to get to the top of the search engine rankings with the generic keywords, especially if you are in a competitive market. Your local market is a much smaller arena to compete with and you too can and should attract the attention of researchers through the mobile.
Be sure to optimize the pages of your website and your blog for specific keywords that are relevant to the content. It is generally best to choose keywords that have low competition and you can figure this out when you use the keyword tool by Google’s free planner.
2. Consider video content
YouTube, owned by Google, is essentially a great video search engine in its own right and space. Video marketing is gaining a lot of success stories, especially with the launch and adherence to broadband that extend reach and speed.
You do not need to be highly polished and produce many videos to get you started, especially if you are in a market where you need to be more authentic with less polished videos.
3. Social SEO Leverage
Facebook, Twitter, and other social media platforms are getting a lot of attention from Google’s search engines. If you continuously share your content on these networks, you are also building your brand authority.
4. Encourage Comments
Online reviews emulate a word-of-mouth recommendation for your business.
If you run a local business, try your best to get reviews on Google and by Yelp that will help you a lot with your SEO. Incentives, such as digital coupon offers online reviews, help encourage customers to share their expectation and experience with you.
5. Make sure your site is mobile-friendly
Mobile optimization is more than making sure your site can be viewed on smartphones and other devices. Mobile optimization helps your smartphone and tablet users quickly access the most relevant information they need. All this access occurs without the reader having to deal with battery-sucking videos or other problematic aspects.
Last year Google repressed and started penalizing sites that were not optimized for mobile and more recently it discouraged them from having pop-ups on their mobile site.
Keeping an eye on the latest recommendations and requirements of Google is an easy way to improve the SEO of your site and get it noticed more in the search engines.
Do not underestimate the power of SEO for your business website. Whether you are local, national or international, customers will be connected to your business through search engines. It is always better to learn some SEO basics to improve your ranking.
SEO strategies for small businesses need to be a daily activity to connect, engage and attract consumers. These tips are easy to implement and can work very well alongside any strategy and teamwork.