Category: How To

How To Optimize Your Blog Content For Search Engines

Seo is exceedingly critical to entrepreneurs. Whilst you optimize your website, along with your weblog posts, you’ll make your page extra seen.

In particular for the folks that seek on search engines like google and yahoo like Google for keywords that are related to your emblem, your product or your carrier.however, it could be a completely tricky tactic to grasp Google’s widespread set of rules updates.

How do what’s critical and what isn’t always? What are the excellent blog search engine optimization strategies in recent times and what’s known as “old faculty”? How ought to one behold there? I remember that confusion amongst marketers is a common hassle – and i want to help you. In this article, i will speak approximately how to optimize your blog posts along with your preferred key phrases, and some greater optimization strategies.

This listing will no longer cover every existing Google seo tactic. It’s greater about hints, which need to help you to optimize the seo on your blog.

 

A way to Optimize Your web log content search Engines

1 . Recognition On 1-2 long Tail Keywords

When optimizing your blog publish keyword optimization, it is not approximately stuffing as many key phrases as feasible. due to the fact that might even jeopardize your seo, due to the fact search engines will suppose that you are doing keyword stuffing (for instance, consist of as many key phrases as viable within the text so you tend to rank better in organic seek advertisements).

However this is not useful for search engines like google, nor do you provide your readers a good reading experience.alternatively, you must consist of the key phrases on your content in order that it does not feel unnatural or compelled. A good rule of thumb is to recognition on one or two key phrases in keeping with submit. This could assist you to focus on a destination for your submit.

Whilst you can use more than one key-word according to submit, maintain the point of interest on your submit slim sufficient that you have the possibility to spend time tweaking one or two keywords. The use of Long tail key phrases can be extra green for this motive, as website site visitors searching out lengthy tail phrases are frequently a lot greater certified.In other phrases, you deliver the right kind – traffic that convert – in your page by means of the usage of long-tail keywords.

2. Paste those 1-2 key phrases Into unique components Of Your Post

Now which you’ve located one or keywords, it’s time to encompass them in your article. In which components do I nice insert the key phrases so that the phrases within the search consequences rank high? Within the following 4 crucial parts you ought to deliver for your keywords: headline, header and textual content, URL and meta description.)

a.)Title

Your blog submit identify (headline) will make the quest engine and reader first decide how relevant your content material is, so putting a keyword is essential. Make certain to consist of the keyword inside the first sixty five characters of your title, because the entirety else may be truncated via Google on the search engine consequences web page (search engines).

Technically, Google measures the pixel width and no characters. These days, they modified the pixel width for natural engines like google consequences from about 500 pixels to approximately six hundred pixels, which is ready a 65-person amount.long title? When you have selected a detailed identify, it is a great concept to place the point of interest keyword at the beginning, in any other case it may be truncated in the search engine end result pages (search engines) toward the stop. This, in flip, takes its toll on the perceived relevance of your post.

b.) Header and Text 

Mention your key-word at a ordinary pace for your header and text.this indicates you have to consist of your keyword to your textual content, however in a herbal and clean-to-study manner. Do not overdo it and do now not threat being punished for keyword stuffing. Earlier than you write your new blog put up, you are possibly thinking about the way to get your keyword in there.

That is a smart concept, but need to never be your best recognition, not even your number one consciousness. Every time you create content, your number one recognition need to be on what’s crucial in your target audience, not how normally you can convey a keyword or phrase into your content material. Give attention to being beneficial and answering your customers’ often asked questions. Do just that and you’ll see which you optimize for vital key phrases anyway.

c.) URL

Search engines also examine your URL to discover what your put up is set and it’s one of the first matters they pay attention to. you have got a high-quality opportunity to optimize your URLs with each post you upload, as every post lives from its precise URL. So ensure you carry in one or key phrases there.

d.) Meta description

Later we are able to go into greater element on meta descriptions. Your meta description is supposed to offer search engines like google and yahoo and readers facts approximately your blog post content material. So make certain to apply lengthy Tail phrases to let Google and your target market realize what your article is about. additionally, keep in mind that the text may be very crucial to click on fees – the greater fascinating, the higher.also examine: 12 On-page Optimization (seo) basics You have to Know

3. Make Your weblog cell Friendly

It’s been extra than a year because Google revealed that many more people use search engines like google on their cell phones than on their computer / laptop. And for all the ones treasured searches made on a cellular telephone, Google first suggests the cellular-pleasant effects first. It is simply every other example of Google’s strong choice for mobile-pleasant pages. While responsive layout and mobile-pleasant websites have constantly been vital to the person enjoy, it has also become increasingly more important to seo (seo).

So when you have no longer centered on optimizing your mobile usability, you then have to do it now. Or your search engine ranking might suffer.if your website makes use of responsive design, your weblog pages will best have one URL as opposed to one of a kind ones – similar to computer / computer and mobile phone.this could help your post’s seo (search engine optimization) because the inbound links that lead lower back for your page are not shared by means of unique URLs.

The search engine optimization strength that you generate from those hyperlinks are centralized, which helps Google apprehend the price of your publish and rank it.Tip: What search engines do not forget valuable modifications continuously. To observe, I propose you to follow Google’s legit blog.

4. Optimize The Meta Description

As a reminder, a meta description is the additional text that looks in seek engine effects pages (search engines like google), which shall we readers recognise what the text is ready. The meta description offers the visitors the statistics they need to decide if your content is what they need.

This will assist them to determine in the event that they click or no longer. Similarly to being user pleasant (captivating and applicable), your meta description must include the lengthy tail keywords you need to rank on. Because if we do running a blog right, then the keyword is the representative of your content material. Notice: these days, it’s no longer guaranteed that your meta description will appear on search engine outcomes pages (search engines like google) as it as soon as become. an increasing number of Google pulls different elements out of your weblog post, which contain the searched key phrases. presumably due to this, which will give the searchers an most efficient context on how precisely the effects suit their particular search question.even as there is not a great deal you could do to persuade what text is fed, you should optimize your submit for clarity. by using such as reader-pleasant content material with herbal keyword inclusion, you’re making it easier for Google to show the relevance of your posts to go looking engine results pages (search engines like google and yahoo).

5. Optimize Your Pictures

Blog posts should now not simply comprise textual content – you have to also encompass pix that specify your content material. But serps are not simply seeking out photos. You’re seeking out snapshots with alt text. On account that search engines cannot “see” as we people can, the alt text of a image can inform them what the image is ready.

Which subsequently enables the pix to be found inside the search. Alt text can also be used to create a higher user revel in by means of showing the photo field while an photograph can’t be observed or regarded. similarly, accessibility is likewise stepped forward for human beings with negative eyesight who use display screen readers.

The alt characteristic is something that may be introduced to the image tag in HTML. this can be a complete day:<img class = “alignCenter shadow” src = “image.jpg” alt = “image-description” title = “image tooltip”>adding keywords on your alt text may seem insignificant – and it will not affect your search ranking as much as the opposite things in this list. But the minute it takes to alternate the photo call from “IMG4897” to “My pup” is worth it.

6. Do not Use Too Many comparable subjects Tags

Themes Tags allow you to prepare your weblog content. But if you use them an excessive amount of, they could even be dangerous.when you have a variety of tags which can be very similar, then maybe you may be penalized via Google. Permit’s check it: while you create a subject matter tag, you furthermore might create a new page in order to display the content of that topic tag.

So, in case you use too many similar tags for the identical content material, it appears to the search engines like google and yahoo as if you were presenting that content several times for your web web page. as an instance, subjects are too much like tags like “running a blog”, “blog” or “blogpost” to be used for the same submit.if you are concerned that your latest weblog posts have too many similar tags, then you have to take some time to easy them up. choose 15-25 topic tags that might be critical on your blog and are not too similar, and then you definitely should flag your publish best with those keywords. if you do it this way, you do not have to fear about replica content.

7. Use URL systems That help Your Visitors

The URL shape of your pages (which might be from particular URLs of your posts) should make it less difficult for visitors to apprehend the shape of your internet site and what content they will see. Engines like google opt for websites with URLs that make it easier for them and site visitors to understand the content material.

8. Hyperlink Internally, If Possible

Inbound links in your content shows the serps the accuracy or relevance of your content. The identical applies to internal linking to other pages in your website. If you’ve written approximately a topic this is noted to your weblog submit on another blog, ebook or website, it is pleasant to hyperlink to this web page. You can have observed that we do that too whilst we assume it might be beneficial to the readers. internal linking will not best maintain visitors on the web page, it’s going to also bring out your other relevant and authoritative pages on the engines like google.

9. Use Google seek Console

Google’s unfastened seek Console consists of a section called the quest Analytics document. This record will help you analyze the clicks of Google seek and it is useful to determine which key phrases human beings have used to discover your weblog.Many marketers are hiring an seo employer to optimize their blog posts for search effects. The truth is, your weblog will not immediately begin to rank. It takes time to construct search Authority. but in case you frequently post your blog posts, constantly enhance them, and still hold a consumer-friendly revel in, then you will obtain the rewards within the shape of site visitors and leads in the long run.

How To Disable the Red Notification Badge from iPhone Screen

The iOS 11 , new version of the system Apple for iPhone and iPad , has a simple configuration that improves your privacy. The user can now hide the content of all notifications from applications such as WhatsApp , Messenger , Telegram and others. That way, instead of showing the text of the conversation, the system will only alert you to the existence of new messages.

The problem is if I enable this email account on my iPhone, the results above my mail icon on the home screen there bagdes notification is red and shows the number of unread emails to thousands. It sometimes bothers me, because of unread emails piling up thousands.

How to Hide Badge Notifications

Check out the tutorial below for a step-by-step guide on how to set the feature to prevent viewers from previewing your messages on the lock screen. The feature is available for phones released from 2013, with the exception of the iPhone 5C , and already upgraded with iOS 11.

Step 1: Open the iOS settings and tap “Notifications“.

Step 2: Select the app you want to remove from Notification Center.

Step 3: Toggle the Allow Notifications switch off.

And now the icon on your home screen to be cleaner.

 

How to Increase Blog Visitors Without Backlink

Whatever the purpose of your blog, I’m sure you still want visitors in the ideal amount corresponding to the value of your blog. In addition to dealing with the profit, where visitors can motivate a blogger to blog more actively and continues to write articles that are useful for many people. When we realize that we manage many blogs flooded with visitors, it increasingly arouses our spirit to be more active in managing the blog. Imagine if you manage a blog to span longer periods of time and then you find these blogs are still quiet, you will feel tired and did not rule want to stop there.

A number of articles tips and tips on increasing visitors to the blog is actually a lot I peeled on this blog. This time I lifted the title ” How to Increase Blog Visitors Without Backlink “. This title is not really relevant to the theory of reality to bring visitors through search engines, but I use that title in order to answer the misunderstanding of the blogger friend who many thought that blogs that have the high traffic it must have a lot of backlinks.

Backlink is a voter, its existence is quite necessary. However, it is a wrong perception when you believe that to increase blog traffic should be armed with a backlink in large numbers. Basically, a backlink is only one of hundreds of signals used in the algorithm of Google Search. To get more visitors is not solely because of a large number of backlinks. Quite a lot of other aspects which would have a value that is more important than the backlink.

Basically, a blog traffic volume is determined by three things. Three it is a central point that will determine the size of the volume of traffic a blog, such as:

  • Keyword Competition level
  • Along with the quality of its Content Blog
  • Age Domain (Blog)

Measuring the maximum amount of traffic a keyword blogs rely heavily on the blog. As an analogy, you have a blog that carries the theme of health insurance, of course, your blog traffic is much lower your theme of education.

Why is that?

Insurance themes have lower search level, while the level of competition is high. Meanwhile, the article on the theme of education has a search rate is quite high and on the other hand, it has a low level of competition.

From the above discourse, surely you can understand what happens when you choose a health insurance theme and the theme of education.

The second decisive point is referring to the quality of your blog and its content/article. Maximum visitors to a blog or not is determined by the quality of the blog along with the article. Although the keywords that you choose has a relatively low level of competition, on the other hand, you do not pay attention to the quality of articles you publish, it is possible that your blog will be difficult to compete with other topic blogs.

Make sure you prioritize the quality, not quantity. As much as any article you publish, not many changes that will happen to your blog when that content has a lower quality level. Write an article according to the area of expertise or your obsession so that you are able to write articles that are dense and provide solutions to the reader. This is the core point of blogging activity that you live.

Depending on how competitive a keyword or theme that you apply to your blog, domain age has an important contribution in determining high and low traffic blog. The more aged domain, then it is an increasingly positive impact on the blog. However, please keep in mind that the main assessment depends on the quality of the article.

How to Increase Blog Visitors

After I describe three decisive points in measuring traffic of a blog which can certainly provide a meaningful understanding of fellow readers, here are some tips to increase the maximum end of the blog, as I have already applied in several blogs that I manage.

1. Post Article Quality
Focus to create a quality article without thinking about the end of the first. Blog traffic will rise by itself in line with quality content on your blog.

2. Create Mutually Related Articles
Focus on themes that represent your blog. Suppose your blog a lot to discuss the gadget, then try not to write articles that have no relevance to the scope of the gadget. Try not to be compelled to write an article with a low degree of relevance to the theme of your blog.

3. Post Articles Unique
Articles unique I mean is an article that has not been published in the online media. If you want to think, in fact, no fewer criteria have not been many articles that we find on the search engines. Think about the theme of your blog, from there you will find the idea of writing that could potentially bring many visitors.

4. Take advantage of Social Media
Social media like Facebook allows you to create a viral article. Take advantage of the existence of social media sites to boost your blog traffic. Connect your blog to your own social media accounts and build a community on the social media sites.

5. Post Article By Scheduled
What’s new blog, keep the update frequency of articles is one of the priority points. In addition to building the reputation of your blog on search engines, it also aims to increase the quantity of your blog content so that the information contained in these blogs is increasingly extensive and certainly more potential to rake in visitors.

Lastly, consistency. When everything has been running for an extended period of relatively not long enough, do not anything excessively. You do not have to mess with your blog traffic statistics that still looks minimal. Stay focused on what you do, and the difference (traffic) must be seen in the future. Consistency is one of the most important keys to becoming a successful blogger, successfully bring in traffic, branding success, and success making money.

How To Make Your Blog Load Faster

Maximizing loading blog is part of considerable optimization practices contribute. The practitioners of SEO sufficiently prioritize blog’s load time because they realize slow loading blog will bring some negative impact on their blog.

Slow loading blog will not only cause a bad user experience (bad experiences readers), but these conditions are also bad for SEO implementation. As mentioned by Matt Cutts, one of optimization techniques that should not be ruled out is the blog loading speed optimization.

There are a number of factors that cause the blog to be slow loading. Start the server quality, template, too many widgets, etc. And here are some ways to increase the speed of your blog that can be implemented on your blog.

Monitor Your Blog Load Speed
you need to test the loading speed of your blog page and monitor them on an ongoing basis so that you will know what problems arise. Google offers two useful tools for doing this via Google Web Developer website.

Use Google PageSpeed Insights to get a PageSpeed Score and tips for optimizing the speed of your blog. Use Google Speed Tracer to get a more detailed report that contains data about the performance of your blog.

Use Server Speed Good
Speed is determined by the server of your blog. If you use a blogging platform WordPress.org where you use a third-party hosting, then consult with your blog hosting provider to get the best servers and also so do check whether your blog bandwidth shortage.

Use Caching Plugin
For WordPress self-hosted platform users, you can use a free plugin W3 Total Cache or WP Super Cache to optimize your blog page loading speed. Using caching plugins, web host you do not have to take some elements from the server each time the page is displayed. The host can store elements in the cache and called from there to speed up page load.

Set the Image Size
image content in a size too large can cause the blog page load time becomes very slow. Before you upload the image files, should you reduce the size of the image to not interfere your blog load.

To reduce the size of the image, you can use a photo editor application, such as Photoshop or use the online tool. Some online photo editor that you can use them is Smushit, Paint.net, Fotor, ShrinkPictures.com, Gimp.org, and PicMonkey.

Remove the JavaScript, CSS, HTML The Less Important
Remove the code Javascript, CSS, and HTML is probably unnecessary. Check Javascript or CSS code in a blog template to ensure there is no duplication of code that can slow loading blog. You can also use the tool compressor HTML code to minimize code size, but your first backup due to compression of HTML code allows the error code.

How to Use Social Media to Increase Blog Traffic

Many ways to increase blog traffic, began to capitalize SEO where the focus is to bring visitors through search engines, blog walking, to increase traffic by utilizing social websites as a medium. Most of the percentage of blog traffic is coming from search engines, particularly Google Search, but social media also has great potential to increase blog traffic, even significantly.

This article will discuss how to increase blog traffic through social media sites. As we know, there are so many social media sites that we can use to promote blogs that we manage. Social networking sites are the most popular blog content campaigns, Facebook, and Twitter. In addition to Facebook and Twitter, there are many similar sites that you can also use, like Google Plus, Linkedin, Pinterest, etc.

Getting visitors from social media sites need a strategy and its realization is relative takes time. If we do it in a way or method is wrong, then there is only predicate spammers that we can. By using methods that incorrect we will not be able to steal readers from the social network. Today the social network has an important role in the success of the blog we woke up, and the concept of social media marketing we are prepared to be precise in order to produce results.

Facebook and Twitter is a social networking site with the number of local users at most. If your blog content using the Indonesian language, then certainly these two sites is very suitable to boost your blog traffic. You can drive traffic both these social sites to your blog through various strategies, and the following are some steps and tips to drive traffic from social media sites that you can apply.

Increase Visitor Blog Through Social Media

Be yourself

The majority of social networking users do not have an identity. It should avoid if you want to branding through social media. Show me your true self. Remember, social gained reputation media cannot be realized by be someone else.

Make others know who you are

This point is similar to the first point. Essentially, you need to establish your identity to others. Show the real you to your friends, because from here everything will be awakened.

Find as many friends as possible

Do not restrict the search to a friend. Be friendly, willing to come to others first, then in the future, you will have a lot of friends. Got a lot of friends will allow you to share something, including sharing blog content may be favored by them.

Share something meaningful

Do not just share something for commercial purposes or dissemination products. Every now and then make a social message which means, for example by writing status is weighted, motivate your friends, etc.

Pro-active and responsive

Do not be a passive user. No matter how much your friends in social media this would not be much help if you just shut up and do nothing. Go to them, and give a response as it should be so in the future they are increasingly concerned with you.

Take advantage of social media features

Social network sites provide a lot of useful features that you can use for socializing. On Facebook, there is a Fan Page. Create a fan page for your convenience find people potentially criteria like what you pour on the blog.

Approach the community that allows you to socialize blog content

Find the right community to introduce blog content that you manage. Umpteenth many active users of social networking sites you do not have to worry about finding the criteria of people who have the potential of having an interest in what you write on the blog.

Do it all in a scheduled

Do not do it all at the same time. Both socialization articles and sharing information should be scheduled order not to cause a negative outlook as well as indicating the spam which can certainly ruin your reputation in front of them (friends).

How to Install Google Analytics Code in WordPress Blog

Google Analytics is one of the best tools for the webmaster for the website statistic tracking needs. Google Analytics allows webmasters and bloggers to reveal a variety of data for statistically important to manage and develop websites or blogs became more focused.

By installing the Google Analytics tracking code on your blog, various statistical data is important to know easily, covering traffic, users, page views, bounce rate, keywords, traffic sources, and much more. Although free, but this one Google product provides features that are quite complete.

Installing the Google Analytics code on the blog can be done in two ways. The first way to your blog users WordPress self-hosted is via plugins. Meanwhile, the second way is by inserting tracking scripts on footer.php file under the </ body>. And here is a guide how to install the Google Analytics code on WordPress blog.

Here I do not explain the steps to register and obtain Google Analytics tracking code, I assume you’ve finished registering and staying put a code on a blog.

If you want the tracking code installation using the plugin, please download and install the plugin Google Analytics by visiting the following URL: https://wordpress.org/plugins/google-analytics-dashboard-for-wp/
The steps do not need to explain because the process is very easy.

How To Install The Manual Tracking Code:

  • Copy script Google Analytics
  • Sign in to WP Dashboard
  • Select the Appearance> Themes> Editor> click footer.php file on the right side of the web page of your browser window.
  • Paste script Google Analytics tag </body>
  • Click the Update button file – DONE.

How to Link Building To Get Quality Backlinks

Blog optimization strategy cannot be separated from link building. Every blog needs a backlink to compete in the SERPs. Backlink role is to give a vote to the blog/website to be eligible to appear in top search results of search engines. The more backlinks (quality backlinks), weblogs concerned more potential to occupy the top ranking search engine results.

Methods of link building is divided into so many ways. Of the many methods umpteenth not all of them can deliver maximum results. Link building itself is one of optimization activities is quite time-consuming. In addition, link building also seem monotonous if we do not have the proper concept of link building. If you want to do link building in an instant, you can use the software or tool that is designed to build backlinks. However, I do not recommend this method, because the results tend to be less than the maximum. Link building proper link building is done naturally and manually.

Before doing link building it helps first to understand what the true criteria of link building so the backlinks obtained will be quality backlinks. And below is a general description of quality backlinks you need to know before doing link building.

  • Backlinks from sites that have a high reputation.
  • Backlinks from relevant sites with content/theme of your blog.
  • Backlinks from sites that have high PageRank.
  • Backlinks from sites that use DoFollow attribute.
  • Backlinks from sites that do not apply optimization techniques blackhat.
  • Backlinks from sites that do not currently logged sandbox/search engine penalty.
  • Backlinks from reputable social media sites
  • Backlinks from social networking sites (Facebook, Twitter, Google+, Linkedin, etc.).

Backlink that you wake up from these sites above describe the quality of backlinks that you can, and in theory it will provide a very significant influence for the development of your blog associated with the discourse of competition in the SERP.

Most large sites, such as social media sites and social networking sites do use nofollow link attribute, but backlinks from these sites still are considered qualified even if in the form of backlinks nofollow. In fact, based on analysis of a number of search engines like Google currently gives value to backlinks from social networking sites in the rating process / PageRank blog.

Here’s how link building easy and natural to gather quality backlinks from various highly reputable sites to boost your blog’s position in SERP and increase blog traffic volume.

Link building using Facebook

Create an account on Facebook, then create a fan page also. Connect your blog to your Facebook account and fans of your page. Socialize regularly the fan page to your friends to get their Like. When you post an article they’ll get a notification, and if your articles are considered interesting of course they will visit your blog.

Link building using Google+

Create a Google+ account and be integrated with your blog. Author Enable Google+ on your blog and then connect your blog with your Google+ account belongs to you. The article you share on Google+ will be read by search engines. In addition to getting backlinks potential to increase blog traffic more open with the help index the article in Google+.

Link building using social bookmarking site

Create accounts on social bookmarking sites. Submit your blog article to social bookmarking sites are to get backlinks and direct visitors. Choose a site and social bookmarking to help your blog in the SERP rankings.

Link building utilizing forums

There are many online forums that you can make the media to build backlinks. Create an account on popular forums and then went into the living room/room that according to your blog niche. Some of the most popular online forums such local Seconds, Viva, and KasKus.

Link building by means of pinging blogs/articles

This technique is actually not necessary if your blog has existed for a long time. However, for the relatively new blog, which still minimal backlinks this way you can do to help the process go faster articles index.

You can use the blog pinger tool of choice for pinging your blog. Some blog pinger which is widely used by bloggers, such totaling, feedshark.brainbliss.com, blogpingtool.com, pingates.com, and pingler.com.

Quality backlinks by way of pinging are not very good, but this could be an alternative for blogs are still new to reveal its presence on the internet.

Build quality backlinks with article capital

Writing quality articles is always a priority with regard to blog optimization techniques. Side benefits that can be obtained by writing quality articles is to allow other bloggers to link back to your blog article if the article was used as The reference by the relevant article.

Planting backlinks by utilizing the RSS feed submission

Submit your blog feed to a feed container sites to get backlinks from these sites. Methods of link building in a way that this one proved to be quite effective to improve the position of an article in the SERP. There are innumerable websites feed submission, and just use the free ones if you do not want to be paid.

Link building by finding blogs that are relevant to the theme of your blog

Look for information on Google Search to find blogs that are similar to the theme of your blog. To do this you can use the search query “intitle: title / temabloganda”. Leave a relevant comment on each blog you visit so that your comment is approved by the blog owner.

Do as spamming, and doing blog commenting ethically. Some indications of commentary about ethical likely to be on the list as comment spam by the blog owner them use names that are too long (contains keywords), number of words in the comments were too little, ask the owner of the blog to visit your blog, and only aims to promote / leave a link alone.

How To Optimize Your Content For Voice Search

Although they are still far from mass adoption, mobile penetration has enhanced the use of digital assistants such as Siri, Alexa and Google Now. And, although, its use is more habitual in activities that require hands-free, like driving or cooking; It is convenient to optimize the Content Marketing strategy so as not to lose visibility in front of a voice search.

This means that, in order to obtain a competitive advantage, it is essential to take into account that those who resort to this technology do so seeking a quick and efficient response; Therefore, you must concentrate your efforts to position yourself in the first positions of the SERPs.

How to achieve it? Pay attention to the following tips, they will help you gain more visibility and capture the attention of users.

Optimize Your Content For Voice Search in Google

1. Focus On Featured Snippets Or Featured Snippets

When we enter Google, after a consultation, there are occasions when we find a response in a summarized way, coming from a web page. This fragment located at the top of the SERP and accompanied by the corresponding link, is what we know as a featured snippet.

According to the TopRank Marketing site, in addition to accelerating the way people receive their answers, these highlighted fragments help to overcome the competition in a SERP and generate more organic traffic. But it is crucial that the content is clear, precise and ideally does not exceed 50 words. And, by the way, do not forget the rich snippets or rich snippets; Implementing them will help the SERPs determine which website could best respond to the Internet user’s query.

2. Adapt The Keywords According To The User’s Search Mode

Think of the way you do a Google search. For example, would you opt for “travel agencies” or “the best travel agencies to go to Greece”? Regardless of the country you choose, I imagine you would occupy the second option. Why? Users consult in a more natural way, as if they were talking to another person; therefore, we must focus on generating more conversational content.

As they say in TopRank Marketing, instead of orienting one or two keywords per page, it is preferable to associate the correct keywords with the concepts. Also, in the case of local searches, they recommend including keywords or reference points that people in the virtual neighborhood would use. That way, search engines can correlate the content with a geographic area, and help maximize the local visibility of your brand.

3. Employs Structured Data Marking

Schema marking allows search engines to understand what content is about on websites, helping to optimize search results and improve the way they are displayed. This facilitates that the delivery of answers to the queries of the users, is more informative and precise.

But there is one element that you should consider. TopRank Marketing recommends that, if you have a physical location, you must add the outline marking for each place and create a Google My Business list to help your audience find you more immediately, for example, including your business address and the links to your social network profiles.

4. Optimize Your Web For Mobile Devices

The first brands that redesign their websites to support voice search will increase their eCommerce revenues by 30 percent . Another powerful reason to join the mobile friendly era.

And when we talk about Content Marketing, it is not about thinking exclusively about SEO and how we conquer the search engines. It is also essential to take into account the type of audience you are targeting, and the way in which it interacts with your brand. The user experience is a decisive factor when someone conducts a search. Having so many sites optimized with quality content, it is hardly going to visit, frequently, one that does not comply with that feature.

For a Content Marketing strategy to be effective, it is essential that you focus on the problems, needs and interests of your prospects and clients. Delivers excellent , conversational and structured content that gives a fast and satisfactory response to the Internet user’s query. That is the basis to face new technologies such as voice search and mark presence in the top positions of the SERPs.

How To Speed Up Your Website Easily To Stop Losing Conversions

The speed of the website is a more important factor than it seems to get a good ranking in Google and also to generate conversions. It is this feature that will make the difference between navigating in a place quietly for several minutes or leaving immediately after a few seconds.

The methods to accelerate it are diverse and involve several factors. But first of all, where exactly is the importance of doing it?

The Sites Are Increasingly Complex

Modern designs and current technology allow adding a large number of elements to a certain digital platform. This is excellent for visual presentation effects, but not for SEO related to web speed.

The information provided by Make a Website Hub yields interesting data:

-The conversion rate reaches its optimal level when the page is loaded in 2.4 seconds on average. Adding a second drops by 27%.

-The performance of electronic stores has fallen by 23% since 2014.

-The rate of abandonment of websites when they do not load quickly is much higher in blogs than in official websites and electronic stores.

– Pages that take less than 1 second to load are more likely to appear in the first results of Google searches.

Summarizing this point: brands should pay special attention to the speed factor, which directly influences the conversions and therefore the ROI of each company.

How to know the loading speed of a website?

There are several online tools that will help to know this information. Among the main ones are:

GTMetrix: When analyzing a page will provide general information, such as average loading time and the size of the website. It also shows a table to know the elements to pay attention to.

Pingdom: In addition to the above, it also details the number of requisitions and the average size of each type of content.

WebPageTest : Allows you to select the location of the server and the type of browser used to obtain a more accurate result. In addition to performing the speed test, it includes a glossary of very complete terms to know exactly what is being measured.

How to speed up your website?

Achieving it requires certain methods directly related to the technical aspect of a web page. Among the main ones are the following.

Minimize Resources

Sometimes web programmers show great enthusiasm when designing certain sites. This, however, can lead to adding unnecessary codes that cause slowness on the page.

To correct it you have to resort to a tool such as Page Speed ??Tools from Google. When entering it, the address of the website to be analyzed will be noted.

When obtaining the results, the system shows a percentage of efficiency with several points that can interfere with the speed, such as:

  • Optimization of images: The URLs of those photographs that can be modified are detailed, reducing their size but not their quality.
  • Specify browser cache: Recommended URLs are shown to be included in the cache so that the user quickly accesses a recorded version of them, thus minimizing the load time.
  • Optimize Javascript: Some websites have codes that cause blockages. Locating them is the first step to eliminate or modify them.